October Prime Day Ends Tonight: Shop Last-Chance Deals on Coach, Dyson, and Laneige, Up to 82% Off

In exciting news for shopping obsessives like myself, Amazon's Prime Big Deal Days (aka October Prime Day 2025) is finally here. With two days of incredible deals, it's the best time to snag all of your favorite makeup, skincare, hair care, and fashion must-haves on major sale, including huge discounts on brands like Coach, Levi’s, Medicube, L’Oréal, Laneige, and more.

To make your shopping experience as seamless as possible, I scoured hundreds of thousands of deals so you don't have to and cherry-picked the 63 best to add to your cart, starting at just $5. The sale ends today, so it's your last chance to get some of my favorite items at a discount. Below, find my marked-down picks, plus everything you need to know about the sale.   

Levi's Faux Leather Belted Motorcycle Jacket

Best Last Chance Deals

• Half Off: Levi's Faux Leather Belted Motorcycle Jacket, $60 (originally $120) 
• Alix Earle’s Teeth Whitening Kit: Crest 3D Whitestrips Sensitive At-Home Teeth Whitening Kit, $28 (originally $50)
• Designer Deal: Coach Willow Soft Bucket Bag, $237 (originally $395)
• Medicube Collagen Jelly Cream, $16 (originally $33) 
• L'Oréal Paris True Match Super-Blendable Foundation, $10 (originally $14) 
• Shopper-Loved: Maybelline Lash Sensational Sky High Mascara, $10 (originally $14)
• Tech Deal: Apple AirPods Pro 2 Wireless Earbuds, $170 (originally $249) 
• $5 Find: Sally Hansen Instant Cuticle Remover, $5 (originally $7)
• Bouncy Blowout Hack: Shark FlexStyle Hair Styling System, $249 (originally $369)
• Gap Boatneck Sweater, $30 (originally $50)
• Lowest Price Ever: Laneige Lip Sleeping Mask, $17 (originally $24)
• 82% Off: Lucky Brand High-Rise Bridgette Skinny Jeans, $16 (originally $90)

If your jackets from last year are looking a bit outdated, consider this a sign. The Levi’s Faux Leather Motorcycle Jacket adds cool vibes to any outfit, and it's currently on sale for a can’t-miss 50% off. Meanwhile, save on the popular Crest 3D Whitestrips Sensitive At-Home Teeth Whitening Kit and Medicube’s Collagen Jelly Cream (which more than 40,000 people bought last month). Another tried-and-true favorite, L'Oréal Paris True Match Super-Blendable Foundation, is on sale for just $10, as well as the viral Maybelline Lash Sensational Sky High Mascara, a mainstay on Byrdie’s Best Mascara list with more than 90,000 five-Star Amazon ratings. Last but not least, be sure to grab the viral, Bella Hadid-used Laneige Lip Sleeping Mask while it's at its lowest price ever.

Medicube Collagen Jelly Cream

Crest 3D Whitestrips Sensitive At-Home Teeth Whitening Kit

Last Chance Makeup Deals

• Kendall Jenner’s Go-To: L'Oréal Paris True Match Lumi Glotion, $11 (originally $18)
• E.l.f. Sheer For It Blush Tint, $5 (originally $6)
• Shopper-Loved: Maybelline Instant Age Rewind Eraser Concealer, $10 (originally $11)
• Benefit 24-Hour Brow Setter Gel, $26 (originally $28)
• Covergirl Clean Fresh Yummy Lip Gloss, $9 (originally $12)
• Laura Geller Kajal Longwear Kohl Eyeliner Pencil, $15 (originally $19)
• Sculpt and Bronze: NYX Professional Makeup Wonder Stick Contouring Stick, $7 (originally $14)
• Urban Decay Naked 2 Basics Mini Eye Shadow Palette, $21 (originally $35)
• BareMinerals Original Loose Powder Foundation, $27 (originally $39)
• False-Lash Effect: Tarte Tartelette Tubing Mascara, $17 (originally $28)
• Milk Makeup Cooling Water Jelly Tint, $21 (originally $26)
• Mature Skin Pick: Laura Geller New York Baked Balance-N-Glow Illuminating Foundation, $19 (originally $36)
• Tarte Maracuja Juicy Lip Plump, $16 (originally $27)

I’m always restocking my L'Oréal Paris True Match Lumi Glotion, as it's the secret to Bella Hadid and Kendall Jenner’s radiant glow. This highlighter-moisturizer hybrid, which rivals expensive bronzing drops, is marked down to just $11. Another drugstore superstar, Maybelline Instant Age Rewind Eraser Concealer has more than 159,000 five-star Amazon ratings—and you can snag it for $10. Next, this Benefit brow gel gives you full, fluffy eyebrows that will stay put all day with just a few swipes.

L'Oréal Paris True Match Lumi Glotion

E.l.f. Sheer For It Blush Tint

Last Chance Skincare Deals

• Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer, $25 (originally $37)
• Under $10: Garnier Micellar Cleansing Water, $8 (originally $12)
• CosRx Snail Mucin Repairing Serum, $13 (originally $25)
• Starface Hydro-Star Salicylic Acid Patches and Black Star Pimple Patches Bundle, $35 (originally $44)
• Glass Skin Secret: Belif Vitamin E Jelly Overnight Mask, $19 (originally $38)
• NuFace Mini+ Microcurrent Facial Device Kit, $175 (originally $250)
• La Roche-Posay Toleriane Double Repair Face Moisturizer, $21 (originally $26)
• Editor Pick: Eos Shea Better Vanilla Cashmere Body Lotion, $8 (originally $11)
• CeraVe Skin Renewing Night Cream, $15 (originally $22)
• Beauty of Joseon Revive Eye Serum, $14 (originally $17)
• Supergoop! Unseen Sunscreen, $30 (originally $38)
• Bioderma Atoderm Shower Oil, $24 (originally $32)

Topping my list of the best skincare deals is Neutrogena Rapid Wrinkle Repair Face Moisturizer, which is packed with anti-aging ingredients like retinol and hyaluronic acid, and is Byrdie’s top pick of the best budget wrinkle creams. To remove makeup, oil, and even stubborn waterproof mascara, Garnier’s Micellar Cleansing Water is my go-to (it doesn’t sting my eyes) and it’s on sale for just $8. Finally, a Korean skincare favorite for glass skin, the Belif Vitamin E Jelly Overnight Mask, and the TikTok-approved Eos Shea Better Vanilla Cashmere Body Lotion are also marked down.

Garnier Micellar Cleansing Water

CosRx Snail Mucin Repairing Serum

Last Chance Hair Deals

• Slick-Back Hero: Samnyte Hair Wax Stick, $7 (originally $10)
• Travel-Friendly Essential: Kitsch Rice Water Shampoo Bar for Hair Growth, $11 (originally $20)
• Mielle Organics Rosemary Mint Strengthening Shampoo and Conditioner, $15 (originally $19)
• Rare Deal: Dyson Airwrap, $400 (originally $550)
• Wavytalk Thermal Blowout Brush, $47 (originally $60)
• Virtue Healing Hair Oil, $32 (originally $46)
• L’Oréal Paris Elvive Total Repair 5 Damage Repairing Shampoo, $8 (originally $10)
• T3 Multi-Styler & Blowout System, $214 (originally $300)
• When You're In Between Wash Days: Living Proof Perfect Hair Day Dry Shampoo, $32 (originally $45)
• Kitsch Satin Hair Scrunchies, $6 (originally $8)
• SexyHair Big Spray & Play Harder Hairspray, $14 (originally $23)
• Mielle Organics Rosemary Mint Hair Oil, $8 (originally $10)
• Color Wow One-Minute Transformation, $17 (originally $24)
• Kenra Professional Volume Spray 25, $17 (originally $22)

I’m grabbing travel-friendly hair products while they’re on sale, including the Samnyte Hair Wax Stick and Kitsch Rice Water Shampoo Bar. (These are perfect to stash in your carry-on bag for trips.) Additionally, for just $15, you can get Mielle Organics Rosemary Mint Strengthening Shampoo and Conditioner. Not only does this set smell amazing, but one reviewer said they had a “noticeable improvement in hair growth and reduced breakage since using this set.”

Samnyte Hair Wax Stick

Living Proof Perfect Hair Day Dry Shampoo

Last Chance Fashion Deals

• Comfy and Flattering: Levi's 726 High Rise Flare Jeans, $46 (originally $70)
• Layering Essential: Anrabess Long-Sleeve Ribbed Basic Tee, $9 (originally $15)
• Calvin Klein Cotton Wireless Bralette, $24 (originally $40)
• 'It' Bag Trend: Madewell Suede Essentials Slouch Hobo Bag, $149 (originally $198)
• Cozy Fall Boots: Cushionaire Suede Platform Ankle Boots, $60 (originally $110)
• Adidas VL Court 3.0 Sneakers, $60 (originally $75)
• Half Off: Kate Spade Suite Crossgrain Leather Tote Bag, $124 (originally $248)
• Dream Pairs Knee-High Pointed-Toe Boots, $44 (originally $59)
• Cider Ribbed V-Neck Polo Sweater, $20 (originally $30)
• The Drop Brigitte Cotton-Blend Chunky Cardigan, $27 (originally $55)
• Gap Crewneck Cardigan, $17 (originally $35)
• Puma Carina L Sneaker, $35 (originally $70)

I always recommend shopping jeans on sale, and I love the burgundy corduroy finish of this 30%-off Levi’s pair. (I have them in white, and I can vouch that they’re both flattering and comfortable.) Style them with the Anrabess Long-Sleeve Ribbed Basic Tee, a $9 layering staple you’ll want to stock up on before the cold weather sets in. Shopping for a budget-friendly Ugg alternative? On sale for 45% off, the Cushionaire Suede Platform Ankle Boots will keep your feet warm and cozy all winter long.

Levi's 726 High Rise Flare Jeans

Cushionaire Suede Platform Ankle Boots

When Is Amazon Prime Big Deal Days 2025?

Mark your calendars—Amazon has announced that Prime Big Deal Days will take place this year on October 7 and 8.

Is the Prime Big Deal Days Event Only for Prime Members?

Although you can shop on Amazon without a Prime membership, you will need one to gain access to the best deals during the sale. Not to mention, your membership comes with plenty of other perks like fast and free shipping. You can also sign up for a free $30-day trial to get access to the Prime Big Deal Days Sale and to check out all the benefits of a membership.

Keep scrolling for a few more October Prime Day deals to shop ASAP.

Coach Willow Soft Bucket Bag

Maybelline Lash Sensational Sky High Mascara

Eos Shea Better Vanilla Cashmere Body Lotion

Calvin Klein Cotton Wireless Bralette