These Are the Best Under-$35 Beauty Products of 2026

Now, more than ever, we love a cheap thrill—or a little treat, if you will—especially when it comes to beauty products. There is something so satisfying about picking up the perfect product for less than an office lunch. But our winners for the under-$35 category aren’t just affordable, but they’re also really, really good. From a Hailey Bieber–approved mask to a viral lip liner stain, read on for the full list of our best under-$35 beauty products of 2026.

Best Under-$35 Hydrating Skincare Product

Haruharu Wonder Black Rice Probiotics Barrier Essence

“For how sensorial this milky toner is, its price point feels almost suspiciously affordable. My skin drinks it up: The creamy, dreamy formula melts in instantly, leaving behind the perfect base for the rest of my routine. Since adding it to my lineup, my skin barrier has felt noticeably stronger and less reactive. It’s one of those products that delivers results but also makes the mundane act of doing skincare feel a little more indulgent. A sensorial sweet treat, if you will.” — Derek Deng, associate content editor

Best Under-$35 Moisturizer

Aestura AtoBarrier365 Cream

“Leave it to K-beauty powerhouse Aestura to launch the accessible barrier cream to redefine barrier creams. The formula features high-density ceramide capsules to repair the skin and boost nourishment, with benefits of a single application lasting up to 120 hours (though you’ll want to use it more often). It’s great for dry or sensitive skin, but it’s not greasy or overly thick, so I’d recommend it to anyone who’s looking to boost their barrier health.” — Ali Webb, associate style editor

Best Under-$35 Eye Cream

Sweet July Coffee Fix Peptide Eye Cream

“I normally apply eye cream exclusively at night, but give me a caffeine-forward formula with lightweight yet effective nourishment and I just may reconsider. This multitasking option from Sweet July will wake up your under-eyes and entire orbital area, thanks to the likes of Jamaican blue mountain coffee, peptides, turmeric root, hibiscus flower extract, and squalane. The results are noticeable both with each use and over time, plus the formula sits well under makeup for seamless daytime use.” — Ali Webb, associate style editor

Best Under-$35 Cleanser

BeautyStat Skincare Universal Microbiome Barrier Balancing Cleanser

“As someone who has always struggled with hyperpigmentation and dryness, finding a cleanser that actually works with my skin rather than stripping it has been a game changer. I use the BeautyStat Skincare Universal Microbiome Barrier Balancing Cleanser right in the shower, and it’s become one of those nonnegotiables in my routine that I genuinely look forward to. What I love about it is that it removes everything: makeup, sunscreen, and the grime of the day, without ever leaving my skin feeling tight or compromised. The fact that it’s formulated to support your skin’s microbiome and protect the barrier means it’s not just cleaning your skin, but it’s also actually caring for it, and as someone who is obsessed with ingredients that serve a real purpose, that matters. It’s the kind of science-backed, skin-loving formula I want more of in my routine, and I’m so proud to have nominated it for a Byrdie.” — Deepica Mutyala, founder of Live Tinted

Best Under-$35 Curl-Enhancing Product

Rizos Curls Heat Protection Multivitamin Leave-In

“Rizos Curls Heat Protection Multivitamin Leave-In is the kind of do-it-all hair product that makes you rethink everything. As someone who typically layers three to four styling products post-wash, getting defined and hydrated twist-outs from a single product felt almost too good to be true. Not only does it leave my strands silkier and stronger after use, but it also provides medium to strong hold without any frizz. It allows me to simplify my entire washday routine for under $35—I don’t take that lightly.” — Star Donaldson, social media director

Best Under-$35 Skincare Mask

Rhode Caffeine Reset Sculpting Cream Mask

“When it comes to face masks, I prefer something that’s quick and easy, a product I can apply in seconds, leave on for a few minutes, and then rinse. I personally find masks that are recommended to be left on for hours a little inconvenient, making me less likely to actually use it. With this said, I’m all about Rhode’s Caffeine Reset Sculpting Cream Mask, a rich, buttery face mask that works in just 10 to 15 minutes. It’s hard to believe it’s a face mask with how comfortable it is; it doesn’t feel tacky, stiff, sticky, or messy—it just feels like you’re wearing a really thick moisturizer. Even more, I can eat and drink comfortably without causing disruption to the mask. While it claims to have a depuffing effect thanks to caffeine in the formula, I notice the biggest difference in the glow it imparts on my skin. Upon rinsing, my complexion instantly looks more awake and refreshed, and it feels soft, moisturized, and smooth. Aside from caffeine, you’ll find vanillyl butyl ether and peptides in the formula, both of which enhance that ‘awake’ look.” — Anna Traver, commerce writer

Best Under-$35 Anti-Aging Product

e.l.f. Skin Youth Boost Advanced Overnight Retinoid Serum

“This lightweight, silky serum has made my skin absolutely glow. The formula includes a blend of 1% granactive retinoid, .06% retinal, and antioxidants, as well as hyaluronic acid, to create a surprisingly fast-acting and non-irritating dream of a product. My face is smooth, bright, and hydrated.” — Hallie Gould, editor in chief

Best Under-$35 Exfoliating Product

Versed Doctor’s Visit Instant Resurfacing Mask

“I love a good exfoliating treatment, and this is one of my favorites at any price point. The jelly-like formula uses a blend of Glycolic, lactic, and salicylic acids as well as enzymes to gently exfoliate away dead, dull skin. It always leaves my skin feeling clearer, brighter, and more glowy, with no irritation or redness. It’s a great intro if you’re wanting to experiment with more intense exfoliation—come for the low price point, stay for the glow.” — Bella Cacciatore, senior news editor

Best Under-$35 Hairbrush

Tangle Teezer The Ultimate Detangler

“Celebrity hairstylist Vernon François used Tangle Teezer’s Detangling Hairbrush on my hair recently during a salon appointment and convinced me to implement it during my at-home washdays. Now I can officially say I’m a Tangle Teezer stan. The two-tiered flexible bristle design creates the gentlest brushing experience—the longer teeth separate tangles, while the shorter teeth smooths my curls. While washday can be a tedious, arm-straining process, this brush makes the process far less stressful.” — Olivia Hancock, senior beauty editor

Best Under-$35 Foundation

Black Opal Beauty True Color Skin Perfecting Stick Foundation SPF 15

“This foundation stick is so smooth, creamy, and positively buttery. It’s also very buildable, so I oscillate between using it to spot-cover redness or allover as a true foundation. It glides on beautifully and leaves a skin-like finish, never feeling heavy or cakey.” — Holly Rhue, editorial director

Best Under-$35 Lip Product

Experiment Softwear Smoothing Lip Treatment

“I wish I’d had this lip balm during my Accutane era, because lately it’s been the only thing that can revive my lips when they’re at their driest. It hydrates, lightly exfoliates, and leaves behind a dewy, glassy sheen that has a way of prompting random compliments. And it’s the type of lip balm that you can use as a mask, apply after scarfing down your lunch, or pair with your fave lip combo. We love versatility!” — Derek Deng, associate content editor

Best Under-$35 Mascara

Tarte Tartelette Tubing Mascara

“This is a mascara I always go back to—a happy place for my lashes, if you will. This formula builds so much length and really doesn’t smear or transfer onto my eyelids (my biggest pet peeve). It’s also tubing, so it slips right off at the end of the day without any rubbing, tugging, or oils.” — Holly Rhue, editorial director

Best Under-$35 Eyeliner

Charlotte Tilbury Matte & Metallic Double Ended Eyeliner

“Charlotte Tilbury sleeps in her smoky eyes, so she knows her way around a good eyeliner. The formula is so creamy and easy to blend and smudge to your heart’s delight, but it doesn’t move once it dries down. I also love that it has a classic black on one end and a pretty nude on the other, which is a must to brighten up tired eyes.” — Bella Cacciatore, senior news editor

Best Under-$35 Lip Liner

NYX Professional Makeup Lingerie Lip Liner Stain

“This lip liner is for everyone, but it’s especially for the low-maintenance crowd who loves to yap, eat, drink, and live an outgoing life without having to reapply every hour. The iconic formula (and I’m talking all 12 gorgeous shades) won’t budge whether you go full ‘90s defined or blend it out for a sheer, lived-in look. The felt ball-tip applicator delivers the perfect line with zero bleeding every time. It’s easily one of the most reliable products in my vanity, and you will never catch me out and about without it.” — Lauren Pardee, associate editorial director, commerce

Best Under-$35 Blush

Milani Cosmetics Baked Blush

“Applying blush with abandon is so back, so if you want to give your cheeks a stunning, dimensional flush minus any guesswork, a multihued product is your answer. Milani Cosmetics Baked Blush is iconic for a reason, as it features a swirl of shimmers and colors that quite literally get baked together on Italian terracotta tile for a dreamy shortcut to a radiant glow. It looks natural on the skin yet is easy to build to your desired level of drama, plus the new reformulation has made this beloved blush that much more long-wearing and skin-friendly.” — Ali Webb, associate style editor

Best Under-$35 Fragrance

Being Frenshe Cashmere Vanilla Hair, Body & Linen Mist Body Spray with Essential Oils

“You can’t go wrong with a vanilla scent, whether it’s for your hair, body, or home, and lucky for us, this one does it all. Using MoodScience Scent Technology, the formula blends notes of vanilla, jasmine rice, amber, and musk to transport you to a relaxing spa-like experience for just $21. I especially love layering it with other essentials within the Cashmere Vanilla Ritual, such as the body oil, butter, and lip mask. The tagline of the Ashley Tisdale-French–founded brand is ‘breathe in a moment for you,’ and a waft of this fragrance definitely reminds you to pause and embrace its warm, cozy scent.” — Araziel Jackson, senior social media editor

Best Under-$35 Concealer

CoverGirl TruBlend Undercover Concealer

“I go through concealer faster than any other makeup product, so I appreciate accessible options that don’t compromise on performance. This one from CoverGirl has a velvety, natural-matte finish that effectively covers blemishes, brightens under-eyes, evens tone, and provides definition where desired. The packaging recently got a makeover, but it has the same formula and shade range that have made so many turn to it as a drugstore favorite.” — Ali Webb, associate style editor

Best Under-$35 Powder

Beauty Bakerie Translucent Loose Flour Setting Powder

“Beauty Bakerie’s Translucent Loose Flour Setting Powder is my go-to for a soft, cloud-like matte finish that never feels flat or dull. It keeps my concealer in place all day, blurs pores, and keeps shine under control even on my oiliest of skin days. The packaging is also major—the lid locks in place so your makeup bag doesn’t become a powdery mess.” — Holly Rhue, editorial director

Best Under-$35 Setting Spray

L’Oréal Infallible 3-Second Setting Mist Spray

“One of the most iconic setting sprays ever, and when I tell you it does not budge, know that this will have your makeup locked in place all day long. My favorite hack is actually using it on my body after applying body glow or body makeup—especially for brides wearing white—it keeps everything from transferring. An absolute must-have!” — Emira D’Spain, model, creator, and Next Gen NYC star

Best Under-$35 Eye Shadow Palette

Juvia’s Place The Warrior Palette

“Juvia’s Place built its reputation on doing for deeper complexions what legacy beauty brands refused to—and The Warrior Palette is proof. The nine eye shadow shades of warm golds, browns, and bronzes pop on melanin-rich skin, with the kind of pigmentation that shows up in one swipe and doesn’t require packing on layers. The shade names—Amina, Moremi, Dahomey, Benin—root the palette in the African cultural heritage that inspired the brand. As someone who gravitates toward warm, vibrant makeup, I’m able to create so many gorgeous, sunset-inspired eye looks with this one palette.” — Olivia Hancock, senior beauty editor

Best Under-$35 Primer

Iconic London Underglow Blurring Primer

“I genuinely don’t know how they did it, but Iconic London somehow made a primer that blurs and glows at the same time. It gives the skin the most fabulous base. I truly cannot do my makeup without it. It keeps everything primed, smooth, and perfect underneath whatever you put on top. If you’re not using this, you’re missing out.” — Emira D’Spain, model, creator, and Next Gen NYC star

Best Under-$35 SPF

Innisfree Daily UV Invisible Korean Sunscreen Lotion SPF 50+

“There aren’t many options for what I would consider to be my true desert-island beauty product, but this sunscreen from Innisfree is definitely my top pick. I’ve used it for years, and no other sunscreen formula compares to this one. It’s somehow both creamy and lightweight, and it settles into the skin without any residue or cast—it simply leaves my complexion glowy, hydrated, and smooth. I’m famously picky with sunscreens, and I love that this one doesn’t create a tacky feel or irritate my sensitive eyes. Even though I’ve tried dozens of sunscreens, I always end up coming back to this one. The brand also recently updated the formula to SPF 50 instead of SPF 30 for even more protection.” — Shannon Stubbs, associate commerce editor