Dove
Insiders and experts agree: The secret to the best red carpet beauty look is a radiant, hydrating bodycare routine. While you might think the products your favorite A-listers swear by come with an eye-watering price tag, I’m begging you to reconsider: All you actually need to get the look is the $13 Dove Serum+ Oil Body Wash.
As an editor, it’s basically my entire job to share the best-kept beauty secrets with the rest of the world—and this body wash from Dove tops the list. Formulated with 50% glycerin serum and rich, sensorial fragrances that instantly elevate my usual in-shower rotation, this body wash is more than just the start of your self-care routine: It’s the best hack for making your skin look red carpet-ready without having to book a pricey spa day (or even leave your house).
So, let’s dive into the ingredients, formula, and, most importantly, the results that make the Dove Serum+ Oil Body Wash range a must-try. After all, there’s a reason why it’s the #1 most-awarded body wash.*
The Ingredients
The three-product Serum+ lineup—consisting of the Serum+ Radiance Oil Body Wash, the Serum+ Soothing Oil Body Wash, and the Serum+ Dewy Oil Body Wash—is powered by 50% glycerin serum, making it the brand’s most glycerin-rich formula, giving your skin the truly luxurious shower experience it deserves without having to splurge. It’s also the reason this wash in particular found its way into my cart in the first place: glycerin is already in most of the products in the rest of my skincare routine. And if it’s good enough to use on my face every morning, it’s a must-have for the skin on my body, too.
For the uninitiated, glycerin is a seriously underrated ingredient that is beloved by celebrity glam squads for its deeply nourishing and hydrating properties. Think of it as your skin’s secret weapon against dryness and cracking, which is necessary if you want your skin to look and feel its best.
But why stop at just one skin-saver when you can have several, all in one wallet-friendly wash? While other oil-forward body washes from pricier bodycare brands stop at just including oil in their formulas, the Serum+ range from Dove is created with a mix of additional good-for-skin conditioners—like jojoba and almond oils—that add a welcome boost of softness and luxurious fragrance.
The combination results in a silky, lightweight oil body wash that promises the moisture and radiance your skin craves without any of the greasiness. But don’t just take my word for it: The beloved bodycare brand found that 98% of women agree that the Dove Serum+ Oil Body Washes left their skin feeling softer and smoother over time.**
The Formula
Ingredients are important, sure, but it’s also good to look for products that feel (and smell) luxurious, too. This body wash fits the bill on all accounts. Its silky texture instantly melts into your skin from the very first pump, before transforming from an oil into a lightweight foam as you lather. Neither heavy nor greasy, it hits the perfect sweet spot, landing somewhere that is both incredibly nourishing and incredibly easy to obsess over.
The Final Look
While this wash promises next-level glow in the shower, don’t expect your skin’s sheen to fade the instant you towel off. Dove has seriously cracked the code on all-day radiance with this innovation, thanks to the combination of oils and high glycerin content. File this under products you won’t be able to go without once you try.
*Based on total number of body wash product awards from top beauty publications from January to June 2026 in the U.S.
**Based on a 7 day consumer study of 161 women.