My Latest Beauty Obsession? Full-Face Waxing

Editor in Chief Hallie Gould shares why facial waxing at European Wax Center is her new secret for glowing skin.

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At Byrdie, we’re all about trend filtering (over trend saturation)—whether that’s reporting on helpful additions to your beauty routine and new techniques that actually work, or revealing the ones that might be better to skip. My latest ritual worthy of note? Full-face waxing. It’s my secret skincare hack for achieving a smoother complexion, and the first step is making an appointment at European Wax Center.

Below, read the five reasons why I’m loving facial waxing, recommending it, and going as far as to say it’s made one of the biggest differences in the look and feel of my skin (especially come winter). 

It instantly smooths my makeup application.

Waxing tackles all types of facial hair, including peach fuzz. It’s also a form of exfoliation. The result is a smooth canvas for makeup and a flawless-looking complexion. Think: no pooling, caking, or flaking of product—and no primer required! 

A person applying facial serum with a dropper

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It helps my skin better absorb skincare products.

That smoothing effect we just mentioned? It’s key for proper product absorption, as well. Once dry skin cells are buffed away, the skincare you spent hours researching (and spent your hard-earned paycheck on) works better because it absorbs better. Basically, this supercharges your skincare (and your results).It’s a low-maintenance way to stay hair-free.There’s no better feeling than smooth skin. No errant hairs, no fuzz, and nothing in the way of your face feeling like dolphin skin (and looking like glass). Plus, waxing removes hair from the root and allows it to soften over time. That means less maintenance versus shaving, and less regrowth.

It’s a low-maintenance way to stay hair-free.

There’s no better feeling than smooth skin. No errant hairs, no fuzz, and nothing in the way of your face feeling like dolphin skin (and looking like glass). Plus, waxing removes hair from the root and allows it to soften over time. That means less maintenance versus shaving, and less regrowth.

A woman gently touching her face in two closeup profiles

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It makes my skin look brighter and bouncier.

Another reason to love the exfoliation (as well as the hair removal benefits) is the way it leaves your skin feeling and looking renewed—which is a major treat during dry, winter months. After a wax, I like to add a super hydrating moisturizer on top and my skin has never looked better. It’s an easy, no-pressure decision.

It’s an easy, no-pressure decision.

Your first wax is always free at European Wax Center! The facial waxing specialists offer services for many different areas, including the upper lip, chin, cheeks, sideburns, hairline, and jawline. Try it out, and if you’re like me, you’ll be hooked. 

Nothing beats that post-wax feeling. Book an appointment today at European Wax Center.

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