Rare Beauty’s New Perfume Captures the Feeling of a Fresh Start

It’s never too late to try something new. This could be a new hobby, a new job, or maybe even a new fragrance. Who knows? Maybe the perfume you pick out will inspire you to seek out other new horizons.

One year after making a leap of their own introducing an Eau de Parfum to their beloved lineup, Rare Beauty is back with a second fragrance. Described by the brand as “bright, blooming, and full of possibility,” Rare Beginnings Eau de Parfum is a fruity floral that “starts fresh and radiant before softening into sweet and lasting warmth”—and it can be yours on Thursday, August 7.

Keep reading to discover everything there is to know about the new scent, as well as its corresponding layering balms. This is a Rare perfume, after all, here to inspire you and become entirely your own.

The Inspiration

As its name hints, this fragrance was inspired by “the spirit of new beginnings.”

“I try to look at each day—each moment—as a new opportunity,” shared brand founder Selena Gomez in a press release announcing the fragrance. “There’s always something beautiful ahead. I wanted this fragrance to capture that feeling of possibility, so bright and sweet.” 

The Scent

Tinted a fresh, green shade that really says grow, the fragrance opens brightly with top notes of pear nectar and pistachio before blooming into gardenia, jasmine, and lotus blossom at its middle.

Then, it settles into its base notes of warm vanilla bean, pink sugar, and cedarwood—and stays there for up to 12 hours.

The Layering Balms

Though Rare Beginnings can certainly be worn on its own, the brand is continuing the tradition of releasing layering balms with their fragrances. (You’re unique, and your fragrance should be, too.) This time, they’re introducing two new scents: Fruity Pear, to add a “fresh, juicy layer,” and Sweet Marshmallow, to add a “creamy, alluring layer.”

“These layering balms are all about making fragrance fun and personal. I love pairing them with our Eau de Parfums to match whatever mood I’m in. It completely transforms the way the scent wears and adds dimension in a subtle way,” Gomez noted.

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The Bottle

Just like the brand’s first scent, Rare Beginnings features a bottle that was designed by certified hand therapists and packaging engineers to make spritzing feel effortless for everyone. The ergonomic design is comfortable for those with dexterity issues and the formula inside is dermatologist tested and suitable for sensitive skin. 

Here’s to new beginnings—the fragrance and in general.

You can shop Rare Beginnings Eau de Parfum ($78) and the new layering balms ($20) on August 7 at Sephora, sephora.com, and rarebeauty.com.