Courtesy of Rare Beauty
Key Takeaways
- Rare Beauty's new lip oil stick, Soft Pinch Lip Oil Stick, launches on Tuesday, July 7.
- Available in eight shades, it combines the comfort of a lip oil with the ease of a stick for a soft pout and great color payoff.
I'm having a "pinch me" moment, and I mean that in two different ways. First, it's a "you're telling me Rare Beauty made a lip oil stick? That's so exciting I must be dreaming" sort of "pinch me." Then, it's "pinch me" in a "hand me that Soft Pinch Lip Oil Stick right now, please and thank you" sense.
On Tuesday, July 7, Rare Beauty's latest makeup invention, Soft Pinch Lip Oil Stick, is officially launching. Keep reading for all the info on the new product, including Team Byrdie's honest reviews.
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The Inspiration
The new product was inspired by all the best things in the lip product world: "the comfort of a lip oil, the shine of a gloss, and the payoff of a lipstick." Basically, it's your favorite Rare Beauty Lip Oil Stain, but just a little easier to apply (and minus the stain).
"I wanted to create a lip product that feels as smooth as a lip oil, but still gives you real, juicy color in one swipe," Gomez explained of the launch.
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You can find the best-of-all-worlds formula in eight shades: bright coral Wish, mauve Dream, nude beige Muse, warm brown Embrace, red orange Success, violet pink Bloom, deep berry Fortune, and deep cool brown Journey.
Rare Beauty
The Formula
Featuring a light, fresh apple scent, the dermatologist-tested formula also features apple seed oil to help lock in moisture and support your lip's natural barrier. Other nourishing oils are also on deck to moisturize and make sure your lips feel super comfy.
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Testing showed that the one-swipe color lasts up to eight hours, with your lips feeling soft and hydrated for the same amount of time.
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The Reviews
Ali Webb, associate editor
Ali Webb
"Packaging Rare Beauty’s Soft Pinch Lip Oil into a stick format was such a smart decision: It brings the lightweight feel, comfortable nourishment, and subtle tint of the original while swiping on more easily than ever and making the color more buildable. I tried the mauve shade Dream, and it's truly my ideal summer lipstick from the effortless feel to the color payoff, which is noticeable yet not overly dramatic. I’ll definitely be keeping this in my bag for busy days when I need a color that can seamlessly transition from the workday to evening plans."
Araziel Jackson, senior social media editor
Araziel Jackson
"I'm a true believer that you can never have too many tinted lip products for summer, and Rare Beauty's Lip Oil Stick is the newest addition to my rotation. I tested out the shade Journey—which I initially thought was a dark brown and was pleasantly surprised by a more mauve hue. This lip oil glides on like a hydrating balm, but is pigmented enough to build up to just the right amount of tint. While I wouldn't typically reach for this shade, a little of this product is all I needed to achieve the color I wanted. My favorite part is the lipstick-esque packaging that looks so chic while applying."
Bella Cacciatore, senior news editor
Bella Cacciatore
"As a dry-lipped gal, I love a tinted lip balm, so I was excited to put this to the test. It's much more pigmented than I expected—one swipe is really all you need for full-on coverage. It's just as comfortable on the lips as my favorite lip balm, and the nude-pink Muse added just the right amount of 'something' to give my everyday look a little boost. My only qualm is that the size of the stick makes it a little imprecise, but otherwise it's so easy to apply and wear that I don't really mind. It will definitely be a staple in my summer makeup bag."
You can shop the Soft Pinch Lip Oil Stick ($25) beginning Tuesday, July 7 at Sephora, sephora.com, Ulta, ulta.com, and rarebeauty.com.