About Us

Who We Are

We started Byrdie, a People Inc. brand, back in 2013 because, like you, we love beauty and style, whether it’s testing a new concealer, tracking down the best size-inclusive workleisure, or dissecting the history of edge styling. Our team of award-winning writers and editors have worked for the biggest publishing houses and beauty companies in the business, including Hearst, Condé Nast, and L’Oréal, and are committed to creating an inclusive space that champions the unique beauty found in each of us. Over the years, we’ve become one of the largest beauty sites on the internet, reaching over nine million readers a month, according to ComScore, with our library of more than 10,000 pieces of content—and it’s not all lipstick testing and brow grooming.

Byrdie is where beauty, fashion, and internet culture meet—with strong perspective, real personality, and a curation more credible than the algorithm. What makes Byrdie different is what makes us essential: We cut through the clutter to deliver only what’s worth knowing, shaped by voices who truly influence the space. From smart takes and trendspotting to glossy celebrity covers and creator-powered events, Byrdie crafts social-first content to spark conversation and build meaningful connections. We live for all things commentary, collaboration, and community. More than just coverage spanning skin, hair, makeup, style, and wellness, Byrdie is where tastemakers with passion and POV trade notes, swap recs, and gauge what’s next. For us, it’s all about the now, next, and niche.

So click around. Stay awhile. We hope to make you feel inspired, joyful, comfortable, and confident.

Editorial Guidelines

Click here for our full editorial guidelines and standards. 

Click here to learn more about our Beauty & Wellness Review Board. 

Click here to learn more about The Byrdie Group Chat.

Click here for our policies and processes surrounding product recommendations.

Click here for legal information, like our terms of use, privacy policy, and advertiser guidelines.

Community Guidelines

Our comments section is intended to be a place where readers can engage in discussions about our stories. Offensive language, hate speech, personal attacks and/or defamatory statements are not allowed. Advertising or spammy content is also prohibited. Comments are not always available on all stories.

Comments are moderated and may be deleted without notice. Repeat offenders may be banned without notice. We reserve the right to delete comments and ban offenders at our discretion. Our decisions are final.

Our POV

Representation and diverse storytelling are at the heart of everything we do. Our team is committed to ensuring that when you come to Byrdie, you feel seen—regardless of your race, culture, gender expression, sexual orientation, age, body type, and ability. Beauty comes in all different shapes, colors and sizes, and we believe no one should be left out of the conversation.

As such, we prioritize diversity across all editorial, social, creative, and internal endeavors. This includes behind the scenes, as well as on the page and in front of the camera. Additionally, we work closely with our Anti-Bias Review Board—a group of individuals hired specifically to check for representation issues and bias relating to personal background, stereotypes, gender, and race—to make sure the language we use correctly aligns with our values.

If you have any questions or comments, please reach out to us by emailing contact@byrdie.com. We’d love to hear your perspective!

The Byrdie Editorial Team

The Byrdie editorial team has one goal—to help you live your most beautiful life. We’ve spent years meeting with the biggest brand founders, top trend analysts, and countless board-certified physicians to help you sift through the excess and discover the products and advice that actually work. You can always count on us to deliver industry news with depth, explain the latest trends, and keep the beauty dialogue open and engaging.

Hallie Gould

Hallie has worked in beauty editorial for 13 years and has been with Byrdie since 2016.

Before Byrdie, she ran Marie Clarie's social media and helped launch Time Inc.'s digital-only beauty brand, MIMI. After college, she contributed to Time Out New York's Shopping & Style section before landing her first beauty editor gig at Hearst's Real Beauty. Her writing has appeared in ELLE, Cosmopolitan, and InStyle. She graduated with a BA in Communication Arts from the University of Wisconsin-Madison, and lives in Brooklyn. In 2022, Hallie was named one of AdExchanger & AdMonsters' Top Women in Media.

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Hallie Gould

Editor in Chief
byrdie associate editorial director holly rhue head shot

Holly joined the Byrdie team in 2019. Previously, she covered the beauty space as a writer for the digital arms of ELLE, Cosmopolitan, Marie Claire, Women’s Health, and BuzzFeed. She’s passionate about sunscreen, tubing mascara, and exploring the intersections of beauty and identity. Holly graduated from George Mason University with a B.A. in Creative Writing and now lives in New York City.

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Holly Rhue

Editorial Director
Star Donaldson senior social media editor

Star has been with Byrdie since 2019.

Before joining the Byrdie team, Star was a social media strategist for beauty and personal care brands Nivea and Aquaphor. She is passionate about all things beauty, but has a special relationship with natural hair care and anything that promises to help achieve clear and glowing skin. Star holds a Journalism and Technical Communications degree from Colorado State University, and now calls Brooklyn home.

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Star Donaldson

Social Media Director
Olivia Hancock editor for Byrdie

Olivia has been with Byrdie since 2021.

Before that, Olivia worked as an editorial intern for Byrdie—which confirmed her passion for beauty journalism. As a writer, her mission is to amplify diversity and representation in beauty. Her writing has appeared in Hello Giggles, Atlanta Magazine, xoNecole, and 21Ninety, Her Campus, and other publications. Olivia graduated with a B.A. in Journalism from Georgia State University with a minor in African-American Studies. 

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Olivia Hancock

Senior Beauty Editor
Bella Cacciatore

Bella has been in editorial for four years, and has been with Byrdie since June 2022. Most recently, she was at Glamour magazine for nearly four years, where she covered all things beauty. She started as a Beauty Assistant, working her way up to Associate Beauty Editor—honing her eye for trends and fostering her deep love of blush along the way.

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Bella Cacciatore

Senior News Editor
Person standing by a brick wall wearing a scarf and dark brown clothing

Araziel Jackson is the senior social media editor at Byrdie. She began her social media career at BAUCE Mag, where she interned as a social media manager.

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Araziel Jackson

Senior Social Media Editor
Byrdie editor Ali Webb

Ali has worked in beauty and style editorial for over five years and has been with Byrdie since 2021. Previously, she worked on fashion, beauty, and culture content for L'Officiel USA's digital and social platforms, and has prior experience at CR Fashion Book, Fashion Unfiltered, and Washington Square News. Her writing has also appeared in Elle UK and Cosmopolitan.

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Ali Webb

Associate Editor, Style
Tomoko Takahashi

Tomoko has been a designer for over 15 years and has been with People Inc. since 2017.

Before joining People Inc., she worked on design and product solutions for a range of organizations in the arts, fashion, hospitality, finance, technology and non-profit. Now, Tomoko strives to create meaningful interactions through thoughtful design as the leader on product design and user experience for Byrdie. Tomoko graduated with a BA in Architecture from Barnard College, Columbia University and lives in New York City.

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Tomoko Takahashi

Director, Design

The Byrdie Commerce Team

The Byrdie commerce team is composed of experienced writers and editors who obsessively scour the retail landscape (both online and off) to find the best products for your life. Besides being experts in the beauty and wellness space, we’re consumers too—and we personally have a passion for products and services that make your life easier.

Tory Brangham Byrdie

Tory Brangham is Chief Commerce Officer at People Inc. and has led the team since May 2017.

Tory initially joined People Inc. as General Manager of The Spruce, overseeing the development and launch of the site, now one of the largest home and food sites on the Internet.

She received her B.A. from Colgate University with a degree in International Relations.

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Tory Brangham

Chief Commerce Officer
Lindsey Metrus

Lindsey has been with Byrdie since 2015.

She made her first foray into the digital world as an inaugural writer for beauty Q&A platform, Makeoverly. She was later brought on as a writer for StyleCaster and Buzzfeed before starting as an associate editor at Byrdie. Her writing has also appeared in Women’s Health and on Yahoo. Lindsey loves the artistry of makeup and counts herself as the resident makeup artist among friends and colleagues—she’s even done a few bridal parties and her own wedding makeup. A Brooklyn resident by way of upstate New York, she graduated with a BS in Sociology from Binghamton University and a Master’s in Social Work from Monmouth University.

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Lindsey Metrus

VP, Commerce
Jessica Mahgereftah

Jessica joined the Byrdie team in May 2019. She is a seasoned writer and editor with a career in digital media that spans over ten years. The bulk of her experience lies in beauty, fashion, and lifestyle content.

Jessica received her B.A. in Journalism and Sociology from New York University.

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Jessica Mahgerefteh

Senior Director
Cher Checchio Headshot

Cher graduated from the University of Florida with a Bachelor of Science degree in Journalism and Communication. Before joining Byrdie, Cher worked as a senior editor at Trusted Media Brands, writing and editing content for Readers Digest, Taste of Home, and Family Handyman. She also worked as an editor at Home Solutions, editing copy on the This Old House and Architectural Digest team.

Cher has also written for U.S. News & World Report 360 Reviews and is a former personal style influencer.

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Cher Checchio

Senior Copy Editor, Byrdie
Dominique Hodby

Dominique joined the Byrdie team in 2022.

Before joining People Inc., Dominique worked as a fashion editor for ESSENCE magazine, a producer for WWD, and a senior editor for both ESSENCE and PureWow. She also runs a website dedicated to Black-owned brands called SACRD.

Dominique received a B.A. in Print/Online Journalism from Howard University. You can find her on Instagram @d_hobdy.

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Dominique Hobdy

Senior Editor
lauren pardee headshot

Lauren joined the Byrdie team in 2023. She has written for brands like PopSugar, Martha Stewart Weddings, Cosmopolitan, Seventeen, Nylon, Parents, Apartment Therapy, and more. She received a B.A. in Journalism with a minor in English from Hofstra University.

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Lauren Pardee

Associate Editorial Director
Jordan Julian

Jordan Julian is a writer and editor with five years of experience covering beauty, fashion, and pop culture for various digital publications. Her passion for all things style and beauty started in childhood, and she has been lucky enough to translate a lifelong love of shopping into a dream job. Jordan holds a master’s degree from the Columbia University Graduate School of Journalism. Most recently, she was a beauty editor at Vox Media covering makeup, haircare, fragrance, skincare, and more. She has covered live events including beauty and fashion launches, NYFW, and premieres.

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Jordan Julian

News & Deals Editor
Shannon Stubbs - Associate Editor at Byrdie

Shannon is an associate editor at Byrdie, where she covers skincare, haircare, makeup, and more. She joined the team in 2022. In her role, she conducts research on beauty products and trends—consulting with expert sources to find and recommend the best beauty products on the market. She also contributes to testing for articles in all categories, trying out multiple products in order to provide accurate first-person insight to readers. Shannon has a B.S. in Magazine Journalism from the Newhouse School at Syracuse University.

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Shannon Stubbs

Writer
Alyssa Kaplan headshot

Alyssa is an editor covering makeup, skincare, fragrance, haircare, and more. She consistently surveys the market and spends hours testing products to find tailored recommendations for Byrdie readers. Though she loves all things beauty-related, she has a particular affinity for makeup and finds immense joy in discovering high-performing, confidence-boosting products.

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Alyssa Kaplan

Editor
Headshot of Emily Cieslak, Associate Commerce Editor

Her work has been published in publications such as InStyle, Brides, Real Simple, The Knot, Treehugger, and New York Moves Magazine

Emily has a bachelor degree in English from the University of Pennsylvania

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Emily Cieslak

Associate Editor
Anna Traver

Anna has been with Byrdie since July 2025, where she writes and updates shopping content in the beauty and style categories.

She interned and wrote for various beauty and lifestyle magazines such as Romper, Elite Daily, and The Zoe Report.

Since starting her career, Anna has had the opportunity to interview several influential celebrities, including Gabrielle Union, Naomi Watts, Martha Stewart, and Queen Latifah, as well as numerous experts in the beauty and style industries.

She also secured her first cover story in 2024, profiling iconic stylist and TV host Stacy London.

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Anna Traver

Writer

In the Press

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About People Inc.

Byrdie is part of the People Inc. publishing family.

People Inc. is the largest digital and print publisher in America. From mobile to magazines, nearly 200 million people trust us to help them make decisions, take action, and find inspiration. People Inc.’s over 50 iconic brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more.

People Inc. Press

Read about People Inc. and our family of brands in the news.

Meet Our Senior Management Team

Learn more about the team behind People Inc. here.

Contact Us

Do you have something you’d like to let us know? Whether you have a comment or an idea to share, we look forward to hearing from you: contact@byrdie.com.

For press inquiries, email us at press@byrdie.com.

Work With Us

Join our crew of top-notch editors, designers, programmers, and others as we continue to make a difference every day in the lives of Byrdie readers.

View job openings

Write for Us

We’re always looking for experienced, qualified beauty writers who share in our mission of honest, inclusive, expert-backed advice that leaves readers feeling educated, empowered, and understood. Interested? If that’s you, send a few examples of your published work to this email address: write@byrdie.com

Please note that we do not accept unsolicited guest-authored articles, blogs, or posts.

Advertise With Us

Byrdie offers the highest value to advertisers through a combination of scale, credibility, and intent. Interested in advertising with us? Email us at sales@byrdie.com or check out our media kit to learn more.