collage of lotion from a tube and a vial with serum

Product & Brand News

The latest product launches and brand news from your favorite beauty companies.

model with a red Sofie Pavitt bottle
Sofie Pavitt Just Bottled Your Favorite Contrast Therapy Facial

Hero's new decorative cosmetic patches.
At Long Last, Hero’s First Decorative Acne Patches Are Here

Various skincare and cosmetic product containers including creams and cleansers with unique packaging designs
Packaging Is the Next Frontier of Product Innovation

model with baby blue nail polish
Celisse Bottled the “Ribbon Nails” from Sandy Liang’s SS27 Show

Jenna Ortega applying Dior Backstage Skin Tint
Dior’s New Skin Tint Is the Easiest Way to Get Runway-Ready Skin

Two Neutrogena sunscreen bottles one labeled Clear Face and the other Ultra Sheer displayed side by side
Neutrogena’s Latest Launches Mark a New Era for American Sunscreen

A bottle of Snif's Lychee Lacquer fragrance.
Snif’s Newest Fragrance Will Transport You Straight to the Nail Salon

A model using a Dyson hot brush.
It Comes as No Surprise That Dyson Made the Ultimate Blowout Brush

An hourglass palette with a heart charm.
Start Your Wishlist Now—Hourglass Just Dropped Its Stunning Holiday Palettes

Victoria Beckham promotes Hotel Portofino Parfum Extrait.
Victoria Beckham’s Latest Perfume Bottles Her Earliest Memories With David

Sidia's new perfume.
Sidia Is Entering the Fine Fragrance World With a “True Modern Heirloom”

Byrdie writer Ashley Rebecca before and after applying new Estee Lauder Double Wear foundation
I’m a Makeup Artist—Here’s What I Think of Estée Lauder’s Reformulated Double Wear Foundation

Soulstice products on a blue background
Meet Soulstice, Briogeo Founder Nancy Twine’s Next Move

Model applying KJH.Brand Microscara
Katie Jane Hughes’ Tiny New Mascara Makes a Big Impact

A peek at the Phe Phe bridal collection.
Phe Phe’s Bridal Collection Was Made to “Live Beyond” Your—Or Your Sisters’—Special Day

woman wearing and holding the Westman Atelier Supreme Bio Complex Foundation
I Wear Westman Atelier’s New Foundation Even on No-Makeup Days

model applying Saie eyeshadow
I Don’t Like Eyeshadow, But I’ve Been Wearing Saie’s Chic New Drop All Summer

A woman wearing glasses and a necklace facing the camera with a neutral expression
I Tried Pattern’s New Vibrating Flat Iron—Here Are My Honest Thoughts 

A model wearing Living Proof's dry shampoo.
Living Proof Made a Micellar Water for Your Third-Day Hair

Models wearing Drunk Elephant's new foundation.
Drunk Elephant Is Definitely a Brand For Adults—Their New Launch Proves It

A close up of AORA's new chili-infused lip serum.
Aora México’s Extremely Hot Lip Serum Now Has an Icy Flair

An array of Benefit Cosmetics new concealer shades.
Benefit Just Dropped an Ultra-Blurring Concealer

A model wearing m.ph beauty lip gloss.
Mary Phillips’ New Gloss Is Here to Complete Your It Girl Lip Combo

A bottle of K18's Longevity Hair Serum.
According to K18, Longevity Is Coming for Your Hair

A model wearing Makeup by Mario shimmer cream eyeshadow.
Makeup By Mario Is Launching His Easiest Eyeshadow Yet

A bottle of Chris McMillan Clarifying Shampoo.
Chris McMillan’s New Clarifying Shampoo Is “Like a Cold Plunge for Your Scalp”

A lineup of Estée Lauder Glimmer bottles.
Estée Lauder’s Newest Perfume Finds Some Sparkle In Every Spritz

A jar of Clinique's new Smart Clinical Repair cream.
It May Be Summer, But Clinique’s New PDRN Cream Will Help You Get Your Spring Back

Selena Gomez holding a bottle of Rare New Beginnings Eau de Parfum.
Rare Beauty’s New Perfume Captures the Feeling of a Fresh Start

model on the beach holding Summer Fridays Body Butters and Fragrance
Summer Fridays Finally Made a Butter Balm For Your Body, Too

Person holding up a perfume bottle
Funmi Monet's New Fragrance Brand Bottles the Sights, Scents, and Spirit of Nigeria

A model holding Dae's new mousse.
Dae’s New Air-Whipped Mousse Is as Dreamy as They Come

A selection of skincare and cosmetic products displayed on a reflective surface
These Are the Best Skincare Products of 2026

A collection of makeup products including a palette lipstick blush and mascara arranged against a reflective surface
These Are the Best Makeup Products of 2026

A collection of perfume bottles arranged on a reflective black surface
These Are the Best Fragrances of 2026

A selection of skincare and cosmetic products including tubes bottles and pouches arranged on a reflective surface
These Are the Best Body Products of 2026

Various hair care products arranged on a reflective black surface
These Are the Best Hair Products of 2026

Various nail care products including nail polishes nail files and lotions arranged on a reflective surface
These Are the Best Nail Products of 2026

model applying a scrub to her face
Sofie Pavitt Wants You to Give Scrubs Another Chance

A model showing off the "golden hour" hair look with Fable & Mane hair oil.
This New Styling Oil Is the Shortcut to Summer’s “Golden Hour” Hair Trend

side by side of the author and Oribe's Bond Building Elixir
Thanks to Oribe, My Hair Got Into Strength Training Before Me

A model using Hero Cosmetics cleanser.
Hero Made the Perfect Cleanser for You—Yes, You

Too Faced's Peach Collection is back for Summer 2026.
No, It’s Not 2016—But Too Faced *Is* Feeling Peachy Again

Glossier's NY Balm in a little bag.
Glossier Loves New York So Much They Made a Lip Balm (and Cute Merch) to Prove It

Selena Gomez wearing the Rare Beauty Soft Pinch Lip Oil Stick
Rare Beauty's New Lip Oil Sticks Are Our Dream Summer Lippies

Dove body scrubs on a purple background
Dove Has a Major Upgrade for Your Summer Exfoliation Ritual

Jemima Kirk applying Merit Clean Volume Mascara
Merit’s New Volumizing Mascara Is a Savior for Our Sparse Lashes

A model wearing Clinique's Black Honey collection.
This Summer, You Can Wear Clinique Black Honey From Your Lips to Your Fingertips

Byrdie editor wearing Maybelline Peel-Off lip liner
Maybelline’s New Peel-off Lip Liner Stains Are Bound To Go Viral

model leaning over a cinema chair
Icon Skincare Bottles Marilyn Monroe's Forgotten Beauty Secrets

Charli XCX applying YSL Beauty cushion foundation
Charli XCX and I Both Love This Glowy Cushion Foundation

Laura Mercier concealer with assorted papers
This Iconic '90s Concealer Is Getting a 2026 Makeover

A lineup of Marc Jacobs Beauty products.
We Finally Have Details on the Return of Marc Jacobs Beauty—and It’s Everything We Dreamed Of

Patrick Ta and a model posing with his new blush.
Patrick Ta Just Dropped Blurry New Blushes

A model holding a Tower 28 Lip Plumper.
Tower 28's New Lip Plumper Is All About Good Vibrations

A model using a Sluff mitt.
Sluff Is Bringing the K-Spa to Your Shower

A person holds up an Olaplex hair product bottle large curly hair
Olaplex's New Curl Shampoo and Conditioner Are Never Leaving My Shower

Dua Lipa applying YSL Lip Blusher
YSL's New Lip Blusher Is the Easiest Way Into Spring's Blurred Makeup Trend

Vacation Orange Gelee Perfumes
You Can Finally Smell Like Orange Gelée 365 Days a Year

Snif's milk and cereal collection alongside some actual bowls of cereal and milk.
Snif's New Milk & Cereal Collection Pairs Perfectly With Saturday Morning Cartoons

selfies of two women showing off their makeup
Rare Beauty's New Self-Setting Foundation Made Us Matte Skin Converts

Hailey Bieber with her chrome glazed manicure.
OPI Finally Packaged Up Hailey Bieber's Iconic Glazed Donut Manicure

A model holding Sofie Pavitt's new moisturizer.
Hate Moisturizers? That's Fine—You'll Love Sofie Pavitt's Newest One

Alix Earle modeling for Reale Actives.
As a Fellow Accutane Girl, I Tried Alix Earle's New Acne Brand Reale Actives