Trends & Innovation
Our coverage on the latest beauty trends and industry innovation, and what they mean for you.
“Cherry Noir” Nails Are Taking Over for Fall 2026
Dusty Pastels Are Fall’s Softest, Most Sophisticated Manicure Trend
Can You Launch a Beauty Product Without Controversy?
Don’t Worry, Fall’s “Anti-Blush” Trend Still Provides the Prettiest Flush
What Is a “Ballerina Boob Job?”
The Whimsigoth Trend Is Nothing New, But Still Refreshingly Magical
The “Supernatural Scarlet” Hair Color Trend Is Casting Its Spell This Fall
Is Everyone Secretly Tanning With The “Barbie Drug?”
We Found Fall 2026’s 8 Biggest Haircut Trends, From “Love Layers” to the “Weekend Bob”
From Dark Lips to “Tired Girl” Eyes, Fall’s Biggest Makeup Trends Are So Moody
Fall 2026’s Top Trending Hair Colors Are a Dimensional Dream
Syrup, Shine, and Sophisticated Shimmer—Fall 2026’s Nail Trends Are Here
In 2026, There’s No One Way to Dress Like a Pop Star
‘Sterling Point’s’ Easy Waves Are the Perfect Late Summer Hair Inspo
This ‘90s-Coded Pedicure Pairs Perfectly With Flip Flop and Jeans
“French Highlights” Are the “Did She or Didn’t She?” of Hair Color
“Coconut Jelly” Nails Are the Most Refreshing End of Summer Mani Trend
Everyone’s Trying This Y2K-Coded Hair Color
This “Dated” Shoe Trend Is So Back
Rice Perfumes Are the Unexpected Trend Replacing Gourmands This Summer
Um, All the Cool Girls Are Wearing... Pantaloons?
Foot Jewelry Is the Unlikely Hero of My Summer Wardrobe
We’re Really Milking the “Office Maiden” Aesthetic for All Its Worth
Everyone Is Dressing Like a Goddess This Summer
Teal Is Officially Summer’s Coolest Nail Color—Just Ask Charli XCX
Summer’s “Love Layers” Trend Is for the Real Sweethearts
Is Everyone Getting a Spray Tan Without Me?
This Mani Trend Is Like a Sequin Miniskirt For Your Nails
Try the Sea Glass Nail Trend for the Beachiest Summer Manicure
Fashion Girls Are Having a Baja Blast With Their Summer Color Palette
Nina Park and Her It-Girl Clients Are Loving This "Bunny Blush" for Summer
We’re Finally Being Normal About Acne
It Girls Are Trading Classic Denim Jackets for This Sporty Staple This Summer
Your Season Has Arrived, Gingham Girls
This Summer, The Perfume World Is Hearing the Mermaids' Call
“Canyon Waves” Are the California-Cool Hair Trend We’ll Be Wearing All Summer
When it Comes to Hair, the Hot Girls Are Thinking "Adéla Pink" This Summer
From Mid-Length Mania to Boy Cuts, Summer 2026's Haircut Trends Are Low-Effort, High-Style
Summer's 10 Biggest Makeup Trends Include Tight-Lined Eyes and Candy Colors Galore
From Popsicle Nails to Sun-Kissed Sheers, Summer 2026's Nail Trends Are Oh So Juicy
Here's Exactly What to Wear to Every Kind of Summer Internship
Hate Jean Shorts? You’re Going To Love the Silky Soft Style Taking Over This Summer
This Summer's Biggest Color Trend Is for the Lychee Girls
Would You Get a "Gummy Bear" Boob Job?
"Rainbow Fish" Nails Are the Shimmery Spring Manicure Trend We Can't Get Enough Of
I Hate To Break It to You, but “Baby Botox” Is the Pick-Me of Aesthetic Treatments
Today's Jasmine Fragrances Are Redefining the "White Floral"
Take It Easy-Breezy With Spring’s "Canyoncore" Style Trend
This Spring's Trendiest Color Combos Are So Middle School Bedroom-Coded
I Didn’t Know You Could Botox That
I Traded My Dark Hair for This Spring's Viral "French Blonde" Shade
A New Generation of Party Girl Perfumes Has Arrived
Thank God for My "Cortisol Closet"
Spring's "Babydoll" Blouse Trend Is Oh So Sweet
"Revenge Eyeliner" Is the New Revenge Dress
Our Highly Requested Deep Dive Into Inflammaging
The Butterfly Haircut Is Still Everywhere—So How High Maintenance Is It?
Everything to Know About the Forever-Viral Butterfly Haircut
The "Invisible" French Mani Is the Nail Art Trend to Watch—If You Can Spot It
It May Be Spring, But Our Makeup Is Still Feeling Frosty
Here's What to Expect From 'Euphoria's' Season 3 Makeup
This Ultra-Nostalgic Color Combo Is Literally Everywhere This Spring
It's Not a Mirage—These 8 Festival Style Trends Will Be Everywhere In the Coachella Desert
"Millennial Mint" Is Coming out of Retirement This Spring