split image of red makeup and woman with light colored eye shadow

All eyes on you with expert-approved eye makeup ideas and eye makeup tips–no matter if you're an eye shadow, mascara or eyeliner girl (or all three).

Let’s Get Specific

All Brows Lashes
Model applying KJH.Brand Microscara
Katie Jane Hughes’ Tiny New Mascara Makes a Big Impact

Jemima Kirk applying Merit Clean Volume Mascara
Merit’s New Volumizing Mascara Is a Savior for Our Sparse Lashes

Collage featuring Britney Spears Cleopatra Grace Jones and Lana Del Rey
The Eternal Allure of Blue Eyeshadow

Woman applies eyeliner using a guiding tool in mirror
Your Guide to Finding Your Eye Shape—and Using Makeup to Accentuate It

A model wearing Lash Latex Lengthening & Sculpting Mascara
YSL Beauty's New "Couture Level" Mascara Survives the Harsh Winter Wind

Two images of a person the first showcases applying eyeliner and the second a smiling pose after completing the makeup look
As Someone With a Lazy Eye, Here’s How I’ve Perfected My Eyeliner Technique

Kaia Gerber with long eyelashes
TikTok Swears by Vaseline for Longer Eyelashes, But Does it Work?

Ariana Greenblatt wearing black eyeliner.
We Finally Have an Answer to the Black Or Brown Eyeliner Debate

Hailey bieber with a brown smokey eye and glowy skin
Everyone’s Switching to Brown Mascara This Fall: 18 Ways To Wear the Look

Various makeup products including lip gloss a creambased cosmetic and a bottle with a doefoot applicator
Should I Be Using Concealer, a Color Corrector, or an Under-Eye Brightener?

Jenna Ortega with her smoky eye.
This Mid-2010s Makeup Look Is Back—and Smudgier Than Ever

model at Sandy Liang's SS26 show
According to Sandy Liang, Every Cool New Yorker Will Be Wearing"Cutie Girl" Eyeliner This Fall

Lisa shows off her brown eyes in an Instagram selfie.
48 Makeup Looks That Will Make Brown Eyes Pop

Model wearing iridescent eyeshadow
After Months of Begging, Isamaya Beauty Finally Brough Back Its Beloved Eyeshadow Palettes

Sheika Daley wears her Café Crush palette eyeshadow.
Sheika Daley's Lancôme Palette Brings Pumpkin Spice Latte Season to Your Eyeshadow

Willow Smith shows off her green eyes in a selfie.
27 Makeup Looks to Make Green Eyes Pop

woman wearing green eyeliner
These New Chrome Eyeliners Are the Key to Summer's Mermaid Makeup Trend

A woman applying cream to her undereye area beside a product tube
The Best Eye Creams for Sensitive Skin Are Dermatologist-Approved

Taylor Swift on stage
Winged Eyeliner Isn’t "Cringe," You Just Don’t Know How To Do It

Shay Mitchell posing with winged eyeliner and gold hoop earrings
These 17 Eyeliner Looks Give "Eye Candy" a Whole New Meaning

rihanna applying fenty beauty mascara
How to Pick a Mascara Based on Your Eye Color, According to a Makeup Artist

A person applying Ole Henriksen Banana Bright Eye Crme under their eye with the product and a sample of it shown alongside
The 13 Best Eye Creams That Deliver Brighter, Smoother Under-Eyes, According to Testers

A person holding an eye cream jar next to a serum bottle and a textured cream swatch
The 5 Best Eye Creams for Wrinkles That Deliver Incredible Results

Byrdie editors wearing Too Faced Ribbon Wrapped Mascara
Too Faced's First Tubing Mascara Is Here to Give You "Ribbon Wrapped" Lashes

Byrdie writer Khera Alexander before and after applying the Anastasia Beverly Hills MicroStroke brow pen to her eyebrows
This Anastasia Beverly Hills Brow Pen Gave Me Natural, Precise Fullness

model applying Makeup By Mario mascara
Makeup By Mario's First-Ever Mascara Gives Me Super Fluttery Lashes

split of the author in 2008 and close up of an eye
My Favorite Eyeshadow From 2008 Is Back and Going Viral

Byrdie Editors wearing Haus Labs mascara
We’re 2 Beauty Editors Who Never Agree on Mascara, but We Both Love This Gaga-Approved Formula

the author before and after using Benefit Bad Gal Bounce Mascara
Benefit's Bad Gal Bounce Mascara Gave Me Full, Fluffy Lashes Without the Crunch

Sabrina Carpenter wears a rosy makeup look and black lace outfit with pink rosette
30 Makeup Ideas That Give Your Blue Eyes the Starring Role They Deserve

Barbara Palvin shows off her blue-eyed makeup look.
27 Makeup Ideas That Will Make Blue Eyes Pop

Glossier
Glossier's Shimmery New Eyeshadow Sticks Are an Homage to '90s Grunge

Ariana Grande holding an eyeshadow palette in her dressing room
R.e.m. Beauty's Shimmery New Eyeshadow Quads Are a Dream Come True

sabrina carpenter with shimmer around her eyes
20 Holiday Eyeshadow Ideas to Shine All Season Long

Closeup of a persons face lying down showing glossy skin and visible eyelashes
Keratin Lash Lifts Are Trending—Here's What to Expect from the Treatment

Sydney Sweeney wearing sparkly eyeshadow
Fairy Dust Eyeshadow Is the Prettiest Way to Sparkle This Winter

Closeup of a persons face with a flower held near their eye eyes closed
Is Castor Oil for Eyelash Growth a Miracle—or Just Another Beauty Myth? Derms Share the Truth

Lori Harvey wearing a smoky eye makeup look
17 Smoky Eye Makeup Ideas, As Seen on Our Favorite Celebs

A woman applies mascara a featured mascara tube and wand sidebyside
The 8 Best Mascaras for Mature Women Don’t Irritate Sensitive Eyes or Damage Fragile Lashes

Two women applying eyeliner to their eyes
The 12 Best Eyeliners That Won’t Smudge or Settle Into Fine Lines—Tested by Women 35+

Byrdie writer Khera Alexander before and after applying Danessa Myricks Colorfix Stix to her eyelids
These New Pigment Sticks Just Earned a Permanent Spot in My Makeup Bag

Close up of makeup artist Katie Jane Hughes with a glossy bright green eyeshadow look.
How to Pull Off Glossy Eyeshadow With Zero Creasing

Model emerging from the water
Makeup by Mario Is Dropping a "Moonlight" Version of Its Cult-Favorite Ethereal Eyes Palette

Drugstore Eyeliners Tested
We Tested the Best Drugstore Eyeliners—These 9 Seriously Rival High-End Options

A person applies Victoria Beckham Beauty Satin Kajal Liner to their eyelid, A person after applying Victoria Beckham Beauty Satin Kajal Liner
The 7 Best Brown Eyeliners for Soft Definition, According to Testers

Person Before and After Application Of Bobbi Brown Color Correct Under Eye Color Correct Corrector
The 8 Best Color Correctors for Dark Circles, Loved By Testers and Approved By Experts

Anastasia Beverly Hills brow gel
Anastasia Beverly Hills' New Tinted Gel Gave Us Full, Fluffy Brows

A person after applying MAC Brushstroke 24-Hour Eyeliner and a person after applying Loreal Infallible Flash Cat Eyeliner
I’m a Picky Beauty Editor—These Are the 9 Best Liquid Eyeliners That Won’t Budge

Model with a slicked back bun wearing green eyeshadow and a black cut crease eyeliner
15 Cut Crease Eyeshadow Ideas for a Sharp and Edgy Look

Person showcasing eye makeup eyeshadows palette shown as an inset
Our Byrdie Editors Tested the Most Popular Eyeshadow Palettes for Every Occasion—These Were the Clear Winners

Person wearing eyeliner combined with product image of eyeliner and pencil
The 9 Best Eyeliners We Tested for Every Eye Makeup Look and Skill Level

model wears natural makeup look with nude eyeshadow, minimal mascara and light pink lips
14 Ways To Wear Nude Eyeshadow, From Everyday Glam to Dramatic Looks

Person wearing undereye gel patches with a product packaging for eye masks to the side
The 15 Best Under-Eye Patches and Masks to Reduce Dark Circles, Byrdie-Tested

Two women one applying makeup while the other smiles at the camera demonstrating cream eyeshadow looks
The 13 Best Cream Eyeshadows for Crease-Free Looks, Approved by Testers

Model applying Glossier Boy Brow Arch pencil
Glossier Just Dropped a Pencil Version of Boy Brow

A woman in a split-screen image, showing her makeup transformation with a natural look on the left and a grunge-inspired look on the right
These 3 Products Give Me the Perfect Smokey Eye for Sultry Nights

Urban Decay Naked eyeshadow palette
Urban Decay Is Finally Bringing Back the OG Naked Palette

Jenna Ortega selfie
Jenna Ortega Looks Unrecognizable With Newly Bleached Brows

Model applying the Valentino Colorgraph eyeliner
Valentino's New Colograph Eyeliners Are the Shortcut to Bright Summer Makeup

Laura Harrier with a soft glam makeup look and slicked-back hairstyle
How to Apply Makeup to Downturned Eyes for a Bright, Lifted Appearance

Charli XCX wearing a blue top.
Charli XCX Kicked off Brat Fall With Silver Chrome Eyeshadow

a model wears matte blue eyeshadow
20 Summer Eyeshadow Looks That Bring the Heat

Lupita Nyong'o at TIFF
Lupita Nyong’o Wore Futuristic Mermaid Makeup to the Toronto Film Festival

ashley rebecca with smoky eye makeup
How to Do a Basic Smoky Eye: A Makeup Artist's Step-by-Step Tutorial