split image of some lotion, oil and someone spraying a fragrance on their wrist

Fragrance

Calling us fragrance-obsessed here at Byrdie HQ would be an understatement. In this section, you'll find the perfumes our editors can't stop spritzing, new scent ingredient trends, interviews for iconic perfumers, and more.

What's Trending

fragrance in a medicine cabinet
Is Fragrance the New Skincare?
Various perfume bottles, including Chanel and Balmain
Summer 2025 Smells Like Refined Gourmands, Milky Accords, and Global Influences
1950s Woman Laying in Bed
Bedtime Perfumes Are the New Fancy Pajamas
Squishmallows stuffed animals and fragrance bottles arranged in a grid with images of berries, coffee, and florals
Why Everyone Wants to Smell Like Their Comfort Character

A bottle of Snif's Lychee Lacquer fragrance.
Snif’s Newest Fragrance Will Transport You Straight to the Nail Salon

Victoria Beckham promotes Hotel Portofino Parfum Extrait.
Victoria Beckham’s Latest Perfume Bottles Her Earliest Memories With David

Sidia's new perfume.
Sidia Is Entering the Fine Fragrance World With a “True Modern Heirloom”

Various bottles of ricethemed perfumes displaying their different packaging designs and brand names
Rice Perfumes Are the Unexpected Trend Replacing Gourmands This Summer

A lineup of Estée Lauder Glimmer bottles.
Estée Lauder’s Newest Perfume Finds Some Sparkle In Every Spritz

Selena Gomez holding a bottle of Rare New Beginnings Eau de Parfum.
Rare Beauty’s New Perfume Captures the Feeling of a Fresh Start

Person holding up a perfume bottle
Funmi Monet's New Fragrance Brand Bottles the Sights, Scents, and Spirit of Nigeria

A collection of perfume bottles arranged on a reflective black surface
These Are the Best Fragrances of 2026

A model holding a bottle of Phlur perfume in the summer.
Yes, Your Summer Fragrance Can Last Forever—if You Know How To Wear It

Collage featuring a perfume bottle figures in water a seashell a swimming figure underwater a person lying on sand and a closeup of an object
This Summer, The Perfume World Is Hearing the Mermaids' Call

A person outdoors holding a bottle of Isla Sirena perfume
Solar Fragrances Smell Like Summer and Sun-Kissed Skin—Here Are Our Favorites

A woman laying on a towel with Ellis Brooklyn.
The Definitive Guide to Smelling Amazing All Summer Long

A composition of summer fragrance bottles against a light sky background
Summer 2026 Smells Like Fruit, Sun-Kissed Skin, and Iced Matcha

Jerome Epitenne holding scent strips next to an Amouage Love Hibiscus perfume bottle
Jérôme Epinette Probably Made Your Favorite Gourmand—Here's What He's Spritzing

Close-up of person holding Glossier You Soie fragrance bottle and cap
Today's Jasmine Fragrances Are Redefining the "White Floral"

Rihanna Sabrina Carpenter and Billie Eilish in a collage with perfume bottles and graphics
The Evolution and Enduring Appeal of Pop-Star Perfumes

Mariah the Scientist and bottle of EOS Creme de Pistachio perfume
Mariah the Scientist Smells Like Toasted Pistachio and Vanilla Toffee

Three women posing in front of perfume bottles each expressing unique attitudes
A New Generation of Party Girl Perfumes Has Arrived

Elorea perfume bottles arranged artistically featuring names such as Hanok Silk Bouquet and Hazy Blue
10 Korean Fragrance Brands to Add to Your Perfume Library

Bottles of fragrances including Daisy Wild by Marc Jacobs Garden Whisper and Gucci Flora displayed against a floral background
Ulta Beauty Has an Elite Selection of Spring Fragrances: 11 Fresh Scents to Spritz

Vacation Orange Gelee Perfumes
You Can Finally Smell Like Orange Gelée 365 Days a Year

Snif's milk and cereal collection alongside some actual bowls of cereal and milk.
Snif's New Milk & Cereal Collection Pairs Perfectly With Saturday Morning Cartoons

Large and small bottles of Hellenist Parfums Les Bras de Morphee fragrance on white linen fabric
I Sniffed Over 500 New Perfumes Last Year—Only This One Changed My Life

A bottle labeled Brown Girl Jane Peach Aura next to a peach with liquid dripping from it on a stone surface
Peach Perfumes Are the Juiciest New Spring Fragrance Trend: 9 Fresh Picks

side by side of Carolyn Bessette Kennedy and Kiehl's musk perfume
This CBK-Adjacent Perfume Is Trending, But it's Been My Signature for Years

Model in a washing machine holding a perfume bottle
Noyz's Newest Fragrance Is For the Real Clean Girls

A model holding a bottle of Glossier You Soie.
Glossier's Newest Scent Is Still "You"—But It's You At Golden Hour

A model holding a bottle of mineral milk.
Dedcool's Newest Fragrance Bottles Ocean Mist on Warm Skin

Angel Reese lying on a pink couch wearing a black outfit posing for a photoshoot
Angel Reese Says This Scent Makes Her Feel Powerful On and Off the Court

Summer Fridays new perfume.
Summer Fridays' First-Ever Fragrance Bottles the Scent of Sunshine

Four perfume bottles arranged against a background
Passionfruit Perfumes Are the Bright, Juicy Cure to the Winter Blahs

YSL Beauty Libre Berry Crush eau de parfum bottle amidst raspberries and flowers
Raspberry Fragrances Are All Grown Up: 9 Trending Takes on the Fruity Note

model holding a purple Valentino perfume bottle
How Valentino’s Perfumers Bottled “Sensual Melancholy” for the Newest Born in Roma

Fornasetti Immaginazione perfume bottle with decorative cap flanked by other fragrances on each side
8 Italian Perfumes That Embody La Dolce Vita in Fragrance Form

Carolyn BessetteKennedy stands surrounded by perfume bottles
12 Minimal '90s Perfumes With Major Carolyn Bessette Kennedy Energy

Bridgerton charaters composition featuring perfume bottles and imagery matching the Bridgerton theme
The Definitive Guide To Smelling Like a Bridgerton

Various luxury perfume bottles in an aesthetic arrangement including ornate details and soft textures
Unicorn Horns, Kitten Fur, and Ballet Slippers—Fragrance's New Favorite Notes are Pure Fantasy

Two perfume bottles on a marble surface with miscellaneous items nearby
The Signs Your Perfume Has Expired, According to Fragrance Experts

A person wearing a helmet with a Givenchy logo holds a large bottle with a design resembling the Givenchy logo on their shoulder
Move Over, Sephora Tweens—the Smellmaxxers Have Entered the Chat

A collection of various perfume bottles displayed on a shelf in an organized arrangement
Perfume Has Never Been More Popular. So, What’s Next?

A collection of various perfume bottles displayed against a dark background
12 On-the-Rise Fragrance Brands to Add to Your Perfume Collection

A person posing with a bottle of beauty product holding it near their forehead
Want To Smell Like You’re Good at Makeup? e.l.f. Made a Fragrance for That

Various perfume bottles including Nest Vanilla Bourbon and Yves Saint Laurent Black Opium displayed against a dark background
Winter's Biggest Fragrance Trends Include Aged Woods and Textured Gourmands

A person holding a small perfume bottle labeled NOYZ with a closeup of the bottle on the right
Paul Fino Owns Thousands of Perfumes—Here's What He's Spritzing This Winter

Assorted perfume bottles on marble table with brown cushion
Body Mist vs. Perfume: Fragrance Experts Break Down the Difference

Three perfume bottles featuring different brands shown on a textured background
10 Festive Perfumes to Help You Sniff Your Way Into the Holiday Spirit

A model holds a bottle of YSL's Libre Vanille fragrance.
YSL Beauty's Libre Vanille Couture Perfume Is the Best Holiday Indulgence

Emma Corrin with Miu Miu's Miutine fragrance
All I Want for Christmas Is Miu (Miu's New Perfume)

An arrangement of cocktails and fragrance bottles in alternating positions
Tasting Notes: 9 Holiday Cocktail and Fragrance Pairings for the Festive Season

Perfume bottle with cakes and treats inside
Enough of the Gourmands

Various perfume bottles from different brands including Well Dressed Werewolf by DS Durga
8 Moody Fall Perfumes for the Season of Mystical, Transitional Magic

Kahh Spence holding perfume bottle
Kahh Spence’s Fragrance Wardrobe Is Full of Nostalgic Deep Cuts

Taylor Swift surrounded by perfumes
This Is What Every ‘The Life of a Showgirl’ Song Smells Like, According to a Songwriter

Carolyn BessetteKennedy stands surrounded by perfume bottles
10 Carolyn Bessette Kennedy-Coded Perfumes for the '90s Minimalist

Ellis Brooklyn's Vanilla Salt fragrance.
Ellis Brooklyn's Salty Coastal Scent Will Transport You to Cousins Beach

Arranged perfume bottles on a textured surface featuring round caps and a yellowtinted liquid
In the Age of Hyper Beauty Consumerism, "Slow Fragrance" Is the Ultimate Luxury

Three luxury perfume bottles arranged on a gray background
Hotel Fragrances Are More Elevated Than Ever—These Are Our 6 Favorites

Bella Hadid holding her Ôrebella perfume.
Ôrebella's New Lychee-Spiked Fragrance Is All About "Embracing Joy"

A woman sniffing her hand after applying fragrance.
20 Aphrodisiac Fragrance Notes That Set the Mood

Rachel McAdams Lacey Chabert Lindsay Lohan and Amanda Seyfried from Mean Girls standing together in a shopping mall
Fall’s Biggest Fragrances Will Make You Miss the Mall

Person lounging outdoors wearing a sunhat and swimsuit on a chair
Sweating Off Your Fragrance? Here's How to Make It Last in the Heat

Selena Gomez poses with her Rare EDP.
Selena Gomez's Rare Beauty Is Launching a Customizable Perfume

perfumer Honorine Blanc wearing a black suit
Perfumer Honorine Blanc on "Fluffy" Fragrances and Gucci Gorgeous Gardenia Intense